As football season approaches, NBC Sports Group has been busy tying up its rights to that other kind of football. The company has re-upped its exclusive with the English Premier League to air its matches in the U.S. through the 2021-22 season. The six-year extension keeps all 380 annual EPL soccer games in the NBCUniversal fold, airing on NBC, NBCSN, USA Network, Telemundo and NBC Universo, as well as on the Premier League Extra Time TV package and via live stream on NBC Sports Live Extra, or other platforms.
Soccer continues to get a football in the American sports consciousness. Coverage of the most recent men’s and women’s World Cups set numerous viewership records, and Premier League tune-in on NBC and NBCSN last season was up 9% from 2013-14, the first year of the deal. NBC Sports added that viewers consumed a record total of 317 million minutes of live Premier League action via NBC Sports Live Extra during the 2014-15 season – up 22% from the prior season.
“As sports fans, there’s nothing better than waking up on a weekend morning to live and relevant events, and we at NBC Sports are thrilled to continue to be this outlet for the fast-growing Premier League fan base,” said NBC Sports Group Chairman Mark Lazarus.