EXCLUSIVE: Warner Bros has changed course and just released a pristine version of the sizzle reel for Suicide Squad shown during the studio’s Hall H presentation at Comic Con on Saturday. Someone in the crowd recorded footage that was meant solely for show attendees and posted a lousy-quality version online. Yesterday, Sue Kroll, the studio’s President of Worldwide Marketing and International Distribution, told Deadline that the leak was a breach of trust the studio enjoyed with the Comic-Con faithful, but because the film is still in production, the studio wouldn’t release a better version. Likely after seeing the lousy pirated version gain viral traction, Kroll has changed her mind.
Said Kroll: “Warner Bros. Pictures and our anti-piracy team have worked tirelessly over the last 48 hours to contain the Suicide Squad footage that was pirated from Hall H on Saturday. We have been unable to achieve that goal. Today we will release the same footage that has been illegally circulating on the web, in the form it was created and high quality with which it was intended to be enjoyed. We regret this decision as it was our intention to keep the footage as a unique experience for the Comic Con crowd, but we cannot continue to allow the film to be represented by the poor quality of the pirated footage stolen from our presentation.”
Deadline asked the question yesterday that studios and filmmakers will undoubtedly ponder if Comic-Con organizers don’t do a better job reining in Hall H attendees. Studios certainly will keep showing trailers they post online moments after the Hall H premiere, but why would any director cut a special reel if the reward is having a global release of rough footage? It’s not like it is going to hurt attendance or Hall H crowds. We’ll wait and see if Fox decides to go the same way with Deadpool, footage of which also was stolen from the Comic-Con screening and put online.