Last night’s Sharknado 3: Oh Hell No! chomped its way to 2 billion Twitter impressions – doubling the 1B impressions for 2014’s Sharknado 2: The Second One. Syfy says with its orgy of bad effects, scenery chewing, campy cameos and corporate cross promotions generating more Twitter activity than every episode of the final season of Mad Men, every episode of this season’s The Bachelor and Hillary Clinton’s presidential announcement, Sharknado 3 trended No. 1 in the United States last night, and No. 2 worldwide.
Among the influencers who joined the conversation and tweeted were Tyra Banks, William Shatner, Kevin Jonas, Wendy Williams, Alyson Hannigan, Grant Imahara, Daymond John, as well as NASA, American Red Cross, the Department of Defense, NASCAR, the NBA and the NHL.
Syfy in this announcement said in today’s Twitter news that, following this record-breaking social media performance, the network and The Asylum announced they have greenlit Sharknado 4. Wait a minute — they said that last night at the program’s end, when they urged viewers to vote in re whether Tara Reid’s April Wexler character will live or die. In the final seconds of Sharknado 3, our heroine was seen to be the X marking the spot where a piece of space-shuttle flotsam was about to strike earth.
According to Syfy, the social campaign asking fans to decide if Reid gets to pick up a paycheck for Sharknado 4, by voting #AprilLives or #AprilDies on Twitter, or by visiting Sharknado.Syfy.com, has earned nearly 40K tweets since the conclusion of Sharknado 3 last night.