With a current reach of just 25 million pay TV homes, the music channel founded by Sean “Diddy” Combs and co-owned with Comcast needs all of the additional distribution it can secure.

Under today’s deal with AT&T, U-Verse will add Revolt to the U300 bundle beginning July 27. AT&T picks up VOD and streaming rights to the channel. The alliance suggests that the channel might find a welcome mat at DirecTV, which AT&T will acquire once federal regulators give the green light.

“This is a historical day for Revolt,” Combs says. “With a major player like AT&T, more people will be able to access the hottest music and original content on every screen and device. This agreement shows the world that Revolt is a force in the media industry.”

AT&T Home Solutions CMO Mel Coker calls Revolt “a great fit as we strive to bring our customers the content they want, when and where they want it.”

Music channels have struggled lately on pay TV as fans find bountiful opportunities online to catch music videos and programming. Last year Revolt offered an estimated $200 million for MSG’s Fuse music channel, but was outbid by the parent of Jennifer Lopez’s NuvoTV. Combs said afterward that his music channel was “used as a pawn” in the auction for Fuse. “It’s cool,” he added. “That’s the way business works.”