Benny Reuven has joined Oxygen Media as VP Development. He will be tasked with developing lifestyle programming for the network’s multicultural female audience. He joins the oxygen_logo_very_realNBCUniversal Cable-owned company from Wilshire Studios, where he was VP Development and Programming. Before that, he founded 3RB Entertainment and oversaw development and production. His credits include Kid Nation, Farmer Wants A Wife and Miami Ink. Based in Los Angeles, Reuven will report to Cori Abraham, SVP Development & International at Oxygen Media.

USA Today and Yahoo veteran Mark Pesavento has joined Fox Sports Digital as SVP Content. He will oversee editorial and video content Fox Sports logodevelopment, with an emphasis on multiplatform programming and growth through mobile consumption and social media sharing. Pesavento also will help manage Fox Sports’ relationships with key social media partners. He joins the company from USA Today Sports Media Group, where as VP Digital Strategy he launched the social news site For the Win. Before that he was a Managing Editor at Yahoo! Sports. Based in L.A., Pesavento will report to Pete Vlastelica, EVP Digital at Fox Sports.