Talk about severing ties! Getting the jump on its own annual July 4th fireworks extravaganza, one of the country’s biggest retailers announced this morning that it was taking the presidential hopeful off the rack:

“Macy’s is a company that stands for diversity and inclusion. We have no tolerance for discrimination in any form. We welcome all customers, and respect for the dignity of all people is a cornerstone of our culture. We are disappointed and distressed by recent remarks about immigrants from Mexico. We do not believe the disparaging characterizations portray an accurate picture of the many Mexicans, Mexican Americans and Latinos who have made so many valuable contributions to the success of our nation. In light of statements made by Donald Trump, which are inconsistent with Macy’s values, we have decided to discontinue our business relationship with Mr. Trump and will phase-out the Trump menswear collection, which has been sold at Macy’s since 2004.”

The move follows NBC’s announcement on Monday that it was ending its connection to the contentious GOP contender, and a petition generated by MoveOn.org demanding that Macy’s stop selling Trump goods, which, through a licensing deal, he neither designed nor manufactured. The online petition drew nearly three-quarters of million signatures. MoveOn.org tried once before, in 2012, to get Macy’s to dump Trump because of his sexism and insistence that climate change was a phony issue, but to no avail.

In addition to business suits, Macy’s had recently introduced a Trump-branded men’s fragrance called “Success” and featured the bankruptcy-loving mogul in its TV ads. Earlier this week a Chicago brewery, 5 Rabbits, terminated an exclusive deal with the bar at Trump Hotel Chicago for a light ale, redistributing remaining kegs to area bars that immediately named the suds “(Expletive) tu Madre” and “(Expletive) tu Pelo,” which translates to “(Expletive) Your Hair,” according to the Chicago Tribune.