ABC’s Good Morning America has won its third consecutive 2Q. It’s the morning show’s 12th consecutive quarterly win in overall audience and 11th in the news demo.
But NBC’s Today won the week of June 22 in the news demo, making it five of the past 10 weeks, and four of the past seven.
GMA finished in first place in total viewers the week of June 22, winning all 40 weeks of the season to date. Today did have the largest overall audience on Thursday of last week — noteworthy because it’s only the program’s second daily total viewer win this year.
And, while Today won the week in the news demo, ABC counters that GMA is, nonetheless, delivering its widest news-demo season margin over Today in 22 years.
GMA’s 2Q15 stats included 5.1 million total viewers and 1.8 million news-demo viewers, based on Most Current Data from Nielsen. GMA outdrew Today (4.6 million and 1.8 million, respectively) during 2Q15. NBC concedes the point, but notes that latter stat means Today slashed its demo gap with GMA by a 62% compared to 2Q14. Today cut its total viewer gap by 24% compared to same quarter last year.
Meanwhile, CBS This Morning logged its best 2Q performance since People Meters were unveiled in fall of ’87. The CBS show finished 2Q15 with 3.5 million total viewers, and 1.0 million news demo viewers.