The agreement for Felix & Paul Studios to produce “a slate of [virtual reality] experiences” for Facebook’s Oculus Rift beginning early in 2016 is “the largest live-action VR deal to date,” the companies say today.

Directors Felix Lajeunesse and Paul Raphaël made a name for themselves, and their Montreal-based studio, by developing a proprietary 3D 360° virtual reality filming and production platform. Now they’ll write, direct, and produce videos to play on Oculus presented to users through the Samsung Gear VR headset and the electronics company’s new Galaxy S6 smartphone.

Lajeunesse says he believes in “virtual reality’s profound potential as an art form and storytelling medium.” The Oculus projects will “explore VR’s unprecedented potential to immerse viewers in human-driven experiences in the fields of fiction and non-fiction storytelling as well as music and the performing arts.”

Oculus Head of Studios Jason Rubin adds that it “takes but a moment inside one of Felix & Paul’s films, to understand that these are experiences like no other.”

Felix & Paul already have experience with the VR platform. The team developed Wild – The Experience, a clip that could have been (but wasn’t) taken from Fox’s film Wild, that the studio brought to the International CES confab this year to show off the potential for VR.  Those who put on a pair of  the Samsung goggles found themselves with a 360-degree view of the Pacific Crest Trail and in the middle of a conversation between Reese Witherspoon and Laura Dern. Viewers had to turn their heads back and forth to see whoever was talking.