Digital content company Defy Media has partnered with Emmy Award winning game show producer/creator Andrew Golder for a development deal to create a slate of game show formats aimed at millennials. The partners will share executive production and development on the programs, which will distributed on Defy’s network of websites with the option to expand to other platforms, including television.

The deal is an extension of the existing partnership between Golder and Jared Hoffman of Generate, Defy Media’s television production entity and management arm. At least four game show concepts will be developed over the next year, with Golder working closer with Generate talent and executives. Previously, Generate and Golder collaborated on the game show format Camera Roll, licensed by national games manufacturer Endless
Games.

Golder’s previous production and co-creator credits include Penn & Teller: Fool Us, now in its second season on the CW Network, the Emmy award-winning Comedy Central quiz show Win Ben Stein’s Money, NBC’s Identity, and Star Search Live on CBS. Defy’s Generate is responsible for AMC’s The Walking Dead digital series, which ran for three seasons, as well the game format digital series Chasing with Steve Aoki. Defy Media is the owner of several highly trafficked websites and youtube programs, including Smosh, Shut Up! Cartoons, Clevver Media, Break.com, and Screen Junkies.