Monday, FINAL UPDATE, 2:38 PM: All pictures (but Disney’s) were down from their Sunday studio estimates this weekend but the real news is this is the third soft box office weekend in a row. The box office is off 18.9% from 2014 when The Fault in Our Stars opened to $48M and Maleficent had $34.2M in its coffers. The calendar year-to-date is still up slightly with 2.5% gain — pre-Jurassic World. This is an extremely important weekend for the industry, given that the highly anticipated Universal film bows in only a few days. “The month of June could also be very important because it sets the stage for the rest of the summer, and given the lackluster performances — three down weekends in a row since Memorial Weekend — this (the opening of Jurassic World) is very important to the psyche of Hollywood,” said Rentrak’s senior box office analyst Paul Dergarabedian. “A $100M opening has a way of doing that.” For more on the weekend, Jurassic World and the Top 20 chart (see below).

Monday, UPDATE, 11:00 AM: The Melissa McCarthy comedy Spy did not reach the $30M mark and will come in around $29M (and change) for Fox and Chernin Entertainment: Will it have great legs? It has been well-reviewed and had a 99% want-to-see from Rotten Tomatoes, but only got a B+ CinemaScore. But … here’s the rub: Jurassic World stomps into the box office next weekend with both talons, sending a ripple effect across all titles. Grabbing ahold of all IMAX screens, it’s expected to gross well past $100M, with some thinking anywhere between $115M and $130M or more. With a great marketing campaign and awareness of the highly successful Steven Spielberg/Universal franchise, the question is will the quality of the picture own up to it? There has been a roaring positive response from the nation’s exhibitors who are looking for the Dinosaur classic to make the turnstiles whirl. The finals for the Box Office Top 20 are now posted:

1). Spy (FOX), 3,711 theaters / 3-day cume: $29M / Per screen average: $7,838 / Wk 1

Larry
11 months
One of the funniest movies ive ever seen!
12 months
Absolutely hysterical! Laughed so hard, tears rolled down my cheeks. Everyone is the theater was having a...
WMF
12 months
Just returned home from seeing "Spy". If was one of the worst movies I've ever seen. It...

2). San Andreas (WB), 3,812 theaters (+35) / 3-day cume: $25.8M (-53%) / Per screen: $6,778 / Total cume: $98.4M/ Wk 2

3). Insidious Chapter 3 (FOC), 3,002 theaters / $3-day cume: $22.6M / Per screen: $7,559 / Wk 1

4). Entourage (WB), 3,108 theaters / 3-day cume: $10.2M / Per screen: $3,309 / Total cume: $17.6M/ Wk 1

5). Mad Max: Fury Road (WB), 2,720 theaters (-535) / 3-day cume: $7.8M / Per screen: $2,879 / Total cume: $130.6M / Wk 4

6). Pitch Perfect 2 (UNI), 3,403 theaters (-257) / 3-day cume: $7.5M / Per screen: $2,225 / Total cume: $160.8M / Wk 4

7). Tomorrowland (DIS), 3,012 theaters (-960) / 3-day cume: $7.2M / Per screen: $2,390 / Total cume: $76.4M / Wk 3

8). Avengers: Age of Ultron (DIS), 2,471 theaters (-757) / 3-day cume: $6.3M / Per screen: $2,566 / Total cume: $438.1M / Wk 6

9). Aloha (Sony), 2,815 theaters (0)/ 3-day cume: $3.2M (-66%)/ Per screen: $1,151 / Total cume: $16.2M / Wk 2

10). Poltergeist (Fox/MGM), 2,229 theaters (-1,013) / 3-day cume: $2.7M / Per screen: $1,214 / Total cume: $44.3M / Wk 3

11). Love & Mercy (RSA), 483 theaters / 3-day cume: $2.1M / Per screen: $4,394 / Wk 1

12). Dil Dhadakne Do (ERO), 238 theaters / 3-day cume: $1.3M / Per screen: $5,573 / Wk 1

13). Home (FOX), 715 theaters (-373) / 3-day cume: $828K / Per screen: $1,159 / Total cume: $171.9M / Wk 11

14). Far From The Madding Crowd (FSL), 610 theaters (-292) / 3-day cume: $701K / Per screen: $1,150 / Total cume: $9.8M / Wk 6

15). I’ll See You In My Dreams (BLEEKER ST), 165 theaters (+80) / 3-day cume: $552K / Per screen: $552K / Total cume: $1.8M / Wk 4

16). Furious 7 (UNI), 471 theaters (-492) / 3-day cume: $436K / Per screen: $926 / Total cume: $350M /  Wk 10

17). Hot Pursuit (WB), 537 theaters (-909) / 3-day cume: $418K / Per screen: $779 / Total cume: $33.3M / Wk 5

18). Ex Machina (A24), 302 theaters (-204) / 3-day cume: $358K / Per screen: $1,187 / Total cume: $24.2M / Wk 9

19). Paul Blart Mall Cop (SONY), 368 theaters (-455) / 3-day cume: $333K / Per screen: $905 / Total cume: $68.3M / Wk 8

20). Cinderella (DIS) 302 theaters (+53) / 3-day cume: $303K / Per screen: $1,005 / Total cume: $198.7M

Anita Busch compiled the Monday final box office reports.

Sunday Update after 7:43AM post: Studio-reported figures are rolling in: 20th Century Fox’s Spy showing $30M at 3,777 theaters, Warner Bros.’ San Andreas at $26.4M (-52%) with a 10-day cume of $99M, Focus Features/Gramercy’s Insidious Chapter 3 at $23M on 3,002 and Entourage at $10.4M in fourth with $17.8M for the five-day.

While two of the three newcomers came in within the range of their projections, we’re hearing that it was still a ho-hum weekend compared to the same frame last summer. This weekend’s total ticket sales are currently off 18% from a year ago with $133M.  Last year during this time, 20th Century Fox tapped into the YA zeitgeist with The Fault In Our Stars ($48M) at No. 1. Disney’s second frame san andreas 2of Maleficent slotted second with $34.3M and then-newcomer Edge of Tomorrow took third with $28.8M. Essentially those were three very distinct demo pics: Fault with 82% female, Maleficient with families and young girls, and Edge with older males. Very little overlap demo-wise there, unlike this weekend. Even though Spy skewed heavily female at 60% and Entourage drew guys at 64%, the feeling from distrib sources is that if one of these R-rated comedies wasn’t in the mix, the other, of course, would be reaping more B.O. gold. Then you have the great hold for San Andreas which was swallowing up bodies from Spy, Entourage and IC3. Case in point: the Dwayne Johnson film saw a 40% spike in its Friday-to-Saturday business while Spy saw 8%, IC3 dropped 27% and Entourage rose only 3%. The Brad Peyton-directed disaster vehicle is without a doubt set to hit $100M tomorrow stateside.

Spy Tops Weekend box officeSpy, which was produced by Chernin Entertainment, drew mostly older females with 60% females and 65% over 25. Pic has already debuted abroad so the global B.O. for the reported $65M budgeted pic is $86.5M. Premium large format hubs numbering 306 contributed 9% of Spy‘s weekend’s with $2.7M. Cinemark PLF auditoriums rang up $700K. As reported on late Friday night, that B+ CinemaScore isn’t a punch in the nose in terms of the film’s potential future business. While that grade typically yields a 3.2X multiple in terms of opening B.O. to total domestic cume, R-rated female skewing pics overperform their CinemaScores with great multiples. McCarthy’s Tammy, also rated R, had a C+ and its $21.57M FSS yielded a 3.9x multiple in the end with a $84.5M domestic cume (the average multiple for a C+ CinemaScore is 2.4x). Bad Teacher had a C+ and saw a 3.1 multiple with a $31.6M bow and final domestic B.O. of $100.3M. The Heat with an opening of $39.1M had a 4.1 multiple with a final stateside B.O. of $159.6M, and that was off an A-.

Originally Spy was scheduled to bow over Memorial Day weekend, however, Fox moved the Paul Feig-directed film to June.

Says 20th Century Fox domestic distribution chief Chris Aronson, “We felt (at the time) there had been a lot of female traffic in May with Pitch Perfect 2 and Hot Pursuit. We wanted to give a little room between us and the other female-skewing films. Placing the film in the heart of summer where everyday has robust business sets us up for the tremendous multiples accustomed with Melissa McCarthy and Paul Feig-directed movies.”

insidious 3Given the fervent fanbase for the Insidious franchise, it was only right for Focus Features to place this beloved Blumhouse horror threequel in the summer. It earned the same CinemaScore B+ as its predecessor Insidious: Chapter 2 ($40.3M opening, domestic B.O. $83.6M) which had a 2.1 multiple. As is the nature with PG-13 horror films, young women repped 54% of the crowd; 69% of ’em under 25. 30% were under 18. Hispanic markets such as Houston, Miami, San Antonio and Fresno rallied with IC3 where it over-indexed.

Focus employed a successful, aggressive social media marketing plan for this Gramercy horror release, the m.o. being to hit younger auds as well as young femmes, Hispanic and African American demos. There was a live cast tweet timed to the airing of the original Insidious which played on AMC on June 2.  Focus hosted a super-fan event with the Insidious: Chapter 3 cast and filmmakers coupled with 30 promotional advance screenings aka “Screamieres” across the country. In addition there was a traveling haunted house tour tie-in which hit various city festivals in Atlanta, Miami, Chicago, Philadelphia, LA, San Francisco, Dallas and Long Beach called Into the Further 4D Experience. The experience married a traditional haunted house with virtual reality. A look inside the haunted house is below:

entourage 5Which brings us to Entourage. The bigscreen version of the HBO comedy was never going to be Sex and the City at the box office. Guys, not girls, loved the show. Men who showed up at 64% gave it an A-, while women at 36% gave it a B+. 90% of the crowd was under 50 reports Warner Bros. The studio was the first to occupy this weekend after moving the Doug Ellin-directed film away from Jurassic World on June 12.

Warner Bros. distrib chief Dan Fellman says choosing this weekend for Entourage was about “maximizing revenue. When you look at R-rated comedies this summer and a window where they can run, the later you get into this summer, the more competitive it gets.” One of the titles to keep away from on the schedule: Universal’s June 26 sequel Ted 2. Warner Bros. did right by Entourage by getting out ahead of Spy, and as the tapering grosses showed, it was fan front loaded. East Coast cinemas rallied for the movie, with West Coast multiplexes hardly rivaling … until last night when four out of the five venues for Entourage came out of Los Angeles. New York, the original stomping ground of the Entourage gang, was by far the film’s biggest market.

Sony’s Cameron Crowe romantic comedy Aloha, which was beaten by critics like the film owed them money, was in free fall during its second frame with a 66% drop. The director apologized on his personal website Monday to those who were put off by Emma Stone’s casting (she plays a mixed-race Asian character).

Roadside Attractions’ Brian Wilson biopic Love & Mercy drew $2.2M and an A- CinemasScore.  It ranked 11th and saw a 42% spike in its biz from Friday to Saturday. Brian Brooks will expound more on the pic’s success in his indie report.

The weekend’s top 10 box office based on studio-reported estimates:

1). Spy (FOX), 3,711 theaters / $10.3M Fri. / $11.1M Sat. (+8%) /Sun. $8.6M (-23%) / 3-day cume: $30M / Wk 1

2). San Andreas (WB), 3,812 theaters (+35) / $7.7M Fri. /$10.7M Sat. (+40%)/Sun. $8M (-25%) / 3-day cume: $26.4M (-52%) / Total cume: $99.1M/ Wk 2

3). Insidious Chapter 3 (FOC), 3,002 theaters / $10.4M Fri. / $7.6M Sat. (-27%) /Sun. $5M (-34%) / 3-day cume: $23M / Wk 1

4). Entourage (WB), 3,108 theaters / $3.7M Fri. /$3.8M Sat. (+3%) /Sun. $2.9M (-25%) / 3-day cume: $10.4M / Total cume: $17.8M/ Wk 1

5). Mad Max: Fury Road (WB), 2,720 theaters (-535) /  $2.3M Fri. /$3.2M Sat. (+38%) /Sun. $2.4M (-25%) / 3-day cume: $8M (-44%) / Total cume: $130.8M / Wk 4

6). Pitch Perfect 2 (UNI), 3,403 theaters (-257) / $2.6M Fri. /$3M Sat. (+17%) /Sun. $2.1M (-30%) / 3-day cume: $7.7 M (-48%)/ Total cume: $161M / Wk 4

7). Tomorrowland (DIS), 3,012 theaters (-960)/ $2.1M Fri. / $2/9M Sat. (+35%) /Sun. $2M (-32%) / 3-day cume: $7M (-51%) / Total cume: $76.2M / Wk 3

8). Avengers: Age of Ultron (DIS), 2,471 theaters (-757) / $1.8M Fri. /$2.6M Sat. (+45%) /Sun. $1.7M (-34%) / 3-day cume: $6.2M (-46%) / Total cume: $438M / Wk 6

9). Aloha (Sony), 2,815 theaters (0)/ $1.1M Fri. /$1.3M Sat. (+17%) /Sun. $910K (-29%) / 3-day cume: $3.3M (-66%)/ Total cume: $16.3M / Wk 2

10). Poltergeist (Fox/MGM), 2,229 theaters (-1,013)/ $900K Fri. /$1.1M Sat. (+25%) /Sun. $775K (-31%) / 3-day cume: $2.8M (-65%) / Total cume: $44.4M / Wk 3

11). Love & Mercy (RSA), 483 theaters / $636K Fri. / $906K Sat. (+42%) / $634K Sun. (-30%) / 3-day cume: $2.2M / Wk 1

Dil Dhadakne Do (ERO), 238 theaters / $420K Fri. /$542K Sat. (+29%) / $379K Sun. (-30%) / 3-day cume: $1.3M / Wk 1

Beyond The Mask (FREE), 111 theaters / $95K Fri. /$79K Sat. (-17%) / $55K Sun. (-30%) / 3-day cume: $229K / Wk 1

The Cokeville Miracle (EXL), 50 theaters / $78K Fri. /$75K Sat. (-4%) / $49K Sun. (-35%) / 3-day cume: $202K / Wk 1

Testament Of Youth (SPC), 4 theaters / $14K Fri. / $22K Sat. (+55%) / $16K Sun. (-30%) / Per screen average: $13,252/ 3-day cume: $53K / Wk 1

Pigeon Sat On A Branch (MAG), 2 theaters / $5K Fri. / $8K Sat. (+47%) / $6K Sun. (-25%) / 3-day cume: $19K / Wk 1

 —Anthony D’Alessandro

2nd UPDATE, Saturday, 12:12 AM: Can’t wait for Jurassic World to stomp into theaters to invigorate the box office as this weekend is a bit of a yawner. Spy, Fox’s Melissa McCarthy-starring comedy, grossed around $11.2M today (up 9% or so) for a revised three-day cume of anywhere from $29M to $30M. The Paul Feig-directed laugher got some pretty decent reviews but it only got a B+ CinemaScore so it remains to be seen how word-of-mouth will carry it.

san-andreasAs some in Southern California were feeling the 3.4 quake tonight, audiences in theaters screening San Andreas didn’t flinch. Saturday moviegoing was up around 38% for the Dwayne ‘The Rock-solid social media darling’ Johnson, with an estimate take of $10.55M. The Warner Bros.’ film will likely end the weekend right in line with this morning’s estimates with about $25.5M; while it won’t cross the $100M this weekend, it’ll come very close.

insidious-chapter-3The new, PG-13 horror entry from Focus/Gramercy, Insidious 3, dropped roughly 26% Saturday so will hit the lower end of our estimate for the three-day weekend to log in with about $23.2M. We expected a Saturday drop as these horror films are usually Friday front-loaded, but it is good enough for a No. 3 slot for Blumhouse.

mad maxThe next two in the Top Five are Warner Bros.’ films: the newbie Entourage and Mad Max: Fury Road, the latter of which battled its old nemesis Pitch Perfect 2 to just wrangle Saturday away from the girls with about $3M+, compared to the singing ensemble’s $2.85M to $3M. Odds are that the George Miller reboot — which just crossed $300M worldwide today for the studio and Village Roadshow — will take the No. 5 spot with a weekend total of around $7M to $7.5M with PP2 nipping closely at its heels. The actioner should have decent legs overseas. Both films are in their fourth week of release.

entourage 3So, let’s look at Entourage in the No. 4 spot. It’s been open for almost five days now which likely accounts for Saturday’s flat attendance. The feature based on the popular HBO series started out front-loaded, driven by its fans, and then slowly but surely petered out. Attendance was a mirror-image of yesterday — grossing around $3.65M — to drop its FSS to around $10M and brings its five-day cume into the $17M+ range. We expect the numbers to be about the same in the morning.

Anita Busch reported Saturday night’s box office.

1st UPDATE Saturday, 7:44 AM: Spy, the Melissa McCarthy toplined comedy, may not have won yesterday — that honor went to the PG-13 rated horror film Insidious 3 — but it will certainly take the weekend with an expected three-day gross in the low $30Ms. That being said, come Sunday the third installment of the horror franchise should tuck away a tidy $23M to $24M and a third place finish for Focus/Gramercy which is a decent performance for this Blumhouse film. The Fox and McCarthy comedy from Chernin Entertainment and director Paul Feig was performing strong in matinees yesterday and then started to soften up a bit last night so it is sitting at the lower end of preview estimates. Both films have a strong female audience and were only about $150K apart Friday and their per screen averages for the weekend will also be close.

entourage__140219185446-275x196The No. 2 film this weekend is expected to be Warner Bros.’ San Andreas which held well in its sophomore frame with only about a 53% decline and now sitting right beneath the $100M plate at around $97M to $99M. The other newbie this weekend, Warner Bros.’ Entourage is also performing below expectations and, after a strong fan-charged start, will end the weekend around $11M for the three-day and $18M+ for the five day. Including Mad Max: Fury Road, the studio has three films in the Top 10 this weekend. Warner Bros also noted this morning that with its foreign gross of $177M, Fury Road has a worldwide tally of more than $302M.

In its second weekend out, Aloha dropped 62% and should end the weekend with a $16.5M to $17M cume for Sony after a FSS of $3.5M to $3.7M. Yeah, but we’ll always love Cameron.

Anita Busch wrote the Saturday morning box office report. Here’s how the Top Ten are shaping up this AM:

1). Spy (FOX), 3,711 theaters / $10.2M Fri. (includes $1.5M previews) / 3-day cume: $29M to $31M / Wk 1

2). San Andreas (WB), 3,812 theaters (+35) / $7.6M Fri. (-58%) / 3-day cume: $25M to $26M (-53%) / Total cume: $97M to $99M / Wk 2

3). Insidious: Chapter 3 (FOCUS/GRAMERCY), 3,002 theaters / $10.38M Fri. (includes $1.55M previews) / 3-day cume: $23M to $24M / Wk 1

4) Entourage (WB), 3,108 theaters / $3.68M Fri. / 3-day cume: $11M / Total cume: $18.35M/ Wk 1

5). Pitch Perfect 2 (UNI), 3,403 theaters (-257) / $2.56M Fri. / 3-day cume: $8.5M / Total cume: $161.7M / Wk 4

6). Mad Max: Fury Road (WB), 2,720 theaters (-535) / $2.3M Fri. / 3-day cume: $8.3M / Total cume: $131.2M / Wk 4

7). Tomorrowland (DIS), 3,012 theaters (-960)/ $2.15M Fri. / 3-day cume: $8.2M / Total cume: $77.3M / Wk 3

8). Avengers: Age of Ultron (DIS), 2,471 theaters (-757) / $1.8M Fri. / 3-day cume: $6.9M to $7.3M / Total cume: $439M / Wk 6

9). Aloha (Sony), 2,815 theaters (0)/ $1.3M Fri. (-63%) / 3-day cume: $3.5M to $3.7M (-62%) / Total cume: $16.5M to $17M / Wk 2

10). Poltergeist (Fox/MGM), 2,229 theaters (-1,013)/ $865K Fri. / 3-day cume: $2.7M / Total cume: $44.25M / Wk 3

NOTEWORTHY: 11.) Love & Mercy (RSA), 483 theaters / $638K Fri. / 3-day cume: $1.9M to $2.1M / Per screen average: $4,000 to $4,600 / Wk 1

PREVIOUSLY Friday, 1:13 AM: Spy and Insidious: Chapter 3 were at each other’s throats yesterday, with the Melissa McCarthy R-rated comedy having the stronger choke on No. 1 over the PG-13 horror pic, $10.6M to $10M. By Sunday, as expected, 20th Century Fox’s Spy will take No. 1 with $31.5M per industry estimates while Focus Features/Gramercy’s IC3‘s biz is expected to dwindle daily given the front-loaded nature of horror fare.

Moviegoers are still getting a piece of The Rock this weekend, so much that Warner Bros./New Line’s San Andreas will likely scare away IC3, a $10M Blumhouse production, from second place. The industry is projecting that audiences will spend $26.3M on San Andreasgiving it a decent hold of -54%. By Sunday, the film should be just shy of hitting the $100M mark through 10 days. Currently, IC3 is expected to post the second best horror opening this year with $21.7M behind 20th Century Fox’s Poltergeist which made $22.6M.

entourage 3Of all the films that are bound to underperform this weekend, it’s Warner Bros.’ Entourage which is getting the low end of the stick projection-wise with a five day of $18.2M and a 3-day of $10.8M. What happened? There was all that Fandango pre-sale news on Tuesday. And why does Entourage have the best CinemaScore of the weekend with an A-? This was a fan-fueled front loaded movie which delivered the bulk of its five-day haul on Wednesday with $5.4M ($2M of that came from Tuesday night previews). Per distrib execs, fans are also the reason why the CinemaScore was so high.

Apparently there were softer evening shows for Spy on Friday. Blame San Andreas’ sustained interference. But there’s nothing for Fox to worry about here: In addition to hitting No. 1, Spy (produced by Chernin Entertainment) has nothing but excellent WOM. While those looking to see bawdy comedies don’t always follow reviews, it doesn’t hurt paul feig cinemaconthat Spy is both McCarthy and director Paul Feig’s best-reviewed comedy of all-time with a 95% Rotten Tomatoes score. That’s better than their last big Fox film The Heat with Sandra Bullock which earned a 65% RT score. Heck, Spy’s RT score is even better than Bridesmaids which earned 90%. Here’s the thing (and this is especially true during awards season): When a studio has a great movie, they get it out there in advance. They don’t hide it from critics with 10AM screenings at Raleigh Studios. They push it out there via advance screenings so that everybody is talking about it, and that’s exactly what Fox did with Spy. They knew they had another golden goose and world premiered the Feig film at South by Southwest, where comedy pics live to thrive. They took it to CinemaCon where exhibitors fell out of their seats laughing; followed by a glitzy party with director Paul Feig in attendance. Spy was also the opening night gala film at the Seattle Film Festival.

SpySpy received a B+ CinemaScore, which by the way, isn’t a set-back for the film. Here’s why: Most older female skewing R-rated comedies overperform their grades at the box office. McCarthy’s Tammy, also rated R, had a C+ and its $21.57M FSS yielded a 3.9x multiple in the end with a $84.5M domestic cume (the average multiple for a C+ CinemaScore is 2.4x). Bad Teacher had a C+ and saw a 3.1 multiple with a $31.6M bow and final domestic B.O. of $100.3M. The Heat with an opening of $39.1M had a 4.1 multiple with a final stateside B.O. of $159.6M, and that was off an A-. What does all of this mean for Spy? It’s gonna have some sexy legs this summer. Insiders tell Deadline that a majority of Spy‘s crowd was female.  Most of those snapping up tickets yesterday came out because they’re a McCarthy fan.

According to RelishMix, the social media push for Spy was OK. Star Jason Statham has the largest resonance with 50.5M Facebook likes and 1.2M Instagram fans. He’s been quite active in pushing Spy. McCarthy has, of course, been promoting the film left and right on her social channels, but her footprint is still young with 336K followers across Twitter, FB and Instagram. Spy has pulled 21M total YouTube views with fans reposting videos at a moderate rate of 12 to 1 per RelishMix.

IC3 earned the same grade that its previous 2013 installment earned: a B+ CinemaScore. For a horror film, B+ is like getting an A (horror pics on CinemaScore scale lower than regular wide releases).  PG-13 horror films tend to draw more females in the 18-24 demo than R. 75% of those who bought tickets  for Insidious: Chapter 2 ($40.3M opening, domestic B.O. $83.6M, 2.1 multiple) did so because they’re horror fans. That seems to be the same case again for IC3 per insiders (stars weren’t the No. 1 reason why moviegoers came out for IC3 today).

Focus Features/Gramercy and Blumhouse productions went after the under 25 demo via social. Blumhouse ran a live Tweet on Tuesday for the film, which translated into a hashtag frenzy of 49k tags and keywords (#Insidious, #Insidious3, #InsidiousMovie, #InsidiousChapter3). The pic’s FB page, which counts 4.36M likes, has been adding 10K followers a day. Total video views are just above 16M on YouTube. Eighteen year old star Stefanie Scott has been making sure her followers are in the know on IC3, communicating regularly with her 2.3M Facebook follower and 949K Twitter watchers.

Sony’s Cameron Crowe film Aloha is expected to post a 61% drop in its second frame with an industry estimate of $3.8M for FSS and a 10-day cume of $16.7M. This is after a B- CinemaScore last Friday.

Love & Mercy 1Roadside Attractions’ release of Bill Pohlad’s second directorial, the Brian Wilson Beach Boys biopic Love & Mercy, is looking to post $1.9M over FSS at 483 venues. Some limited releases can’t even gross that on 1,000 engagements. The film is just outside the top 10 in No. 11. The pic follows Wilson as he battles emerging psychosis during his 1960s heyday. But there’s also flash forward scenes during the ’80s where we see him at rock bottom being rescued by g.f. Melinda Ledbetter. Pohlad and the Wilsons are doing a Q&A after the 4:30PM show at the Landmark Theatre on Pico. The showtime is already sold out.

The top 10 films per industry estimates as of Friday night @ 11:30PM:

1). Spy (FOX), 3,711 theaters / $10.6M Fri.* / 3-day cume: $31.5M / Wk 1
*includes $1.5M Thursday previews

2). San Andreas (WB), 3,812 theaters (+35) / $7.9M Fri. (-56%) / 3-day cume: $26.3M (-52%) / Total cume: $99M/ Wk 2

3). Insidious: Chapter 3 (FOCUS/GRAMERCY), 3,002 theaters / $10M Fri.+ / 3-day cume: $21.7M / Wk 1
+includes $1.55M Thursday previews

4) Entourage (WB), 3,108 theaters / $3.6M Fri. / 3-day cume: $10.8M / Total cume: $18.2M/ Wk 1

5). Pitch Perfect 2 (UNI), 3,403 theaters (-257) / $2.6M Fri. (-43%) / 3-day cume: $8.5M (-42%)/ Total cume: $161.6M / Wk 4

6). Tomorrowland (DIS), 3,012 theaters (-960)/ $2.4M Fri. (-37%) / 3-day cume: $8.4M (-41%) / Total cume: $77.5M / Wk 3

7). Mad Max: Fury Road (WB), 2,720 theaters (-535) /  $2.4M Fri. (-37%)/ 3-day cume: $8.3M (-41%) / Total cume: $131.2M / Wk 4

8). Avengers: Age of Ultron (DIS), 2,471 theaters (-757) / $2M Fri. (-32%)/ 3-day cume: $7.4M (-35%) / Total cume: $436.9M / Wk 6

9). Aloha (Sony), 2,815 theaters (0)/ $1.3M Fri. (-63%) / 3-day cume: $3.8M (-61%)/ Total cume: $16.7M / Wk 2

10). Poltergeist (Fox/MGM), 2,229 theaters (-1,013)/ $790K Fri. (-70%) / 3-day cume: $2.4M (-70%) / Total cume: $44M / Wk 3

11.) Love & Mercy (RSA), 483 theaters / $625K Fri. / 3-day cume: $1.9M / Wk 1

Notables:

Dil Dhadakne Do (ERO), 238 theaters / $375K Fri. / 3-day cume: $1.3M / Wk 1

Beyond The Mask (FREE), 111 theaters / $90K Fri. / 3-day cume: $281K / Wk 1

The Cokeville Miracle (EXL), 50 theaters / $65K Fri. / 3-day cume: $194K / Wk 1

Testament Of Youth (SPC), 4 theaters / $14K Fri. / 3-day cume: $46K / Wk 1

Anthony D’Alessandro