The well-reviewed Melissa McCarthy comedy Spy is playing well in matinees for Fox after a half-day of previews yesterday and looks to trump the second weekend of the disaster pic San Andreas. Spy could take in around $11.8M to $13M+ today for a possible $33M to $35.5M weekend, compared to maybe $10M to $12M for Warner Bros.’ Dwayne Johnson-starring pic. But the earthquake pic could slide past the $100M mark in its second weekend of play after knocking everyone off their expectations with $54.5M opening. Expect about a $28M to $29M weekend. The Friday gross for Spy (which was produced by Chernin Entertainment) includes the $1.5M from its 5 PM opening yesterday.
The PG-13 rated Insidious: Chapter 3, the third installment of the popular horror franchise from Focus Features/Gramercy, is looking a bit softer than tracking estimates with a possible $10M to $11.5M Friday for a low-to-mid $20M take. The Blumhouse film is in the third spot now, with its horror fan base expected to fill seats late tonight. It opened last night at 7 PM to bring in $1.55M.
Warner Bros.’ Entourage was a bit front-loaded, having opened Tuesday of this week. It is ranking No. 4 right now with a possible gross of anywhere between $3.5M to $5M for an estimated $12M to $15M for the three-day weekend and high-teens for the five-day gross. And in fifth is Disney’s Tomorrowland which is on track for a possible $8.5M to $9.3M weekend; its audience will come out on family moviegoing Saturday.
Once again, it’s incredibly early, but that is how the Top Five look as of matinee Friday.