In her new role, Massey will work closely with Lionsgate’s executive team as a corporate spokesperson, help develop and implement corporate media strategies and messaging across the company’s core businesses worldwide, assist with investor relations and management presentations and collaborate on theatrical publicity initiatives. She reports to Lionsgate SVP of Investor Relations & Executive Communications Peter Wilkes for executive communications and investor relations, and to Julie Fontaine, EVP, Worldwide Publicity for the Motion Picture Group, on corporate theatrical publicity.
Before moving to Lionsgate, Massey served as SVP Media Relations at UPN and SVP Corporate Communications & Publicity for Hub Network, owned by Discovery Communications and Hasbro. She was also SVP, Media Relations at CBS, where she was the lead communications executive for CBS’s digital media ventures, CBS Mobile and CBS.com.
“Joanna has earned a reputation as an experienced communications executive for major entertainment companies, an innovative media strategist and a skilled spokesperson with strong industry relationships,” said Wilkes. “With Lionsgate’s evolution into a global content leader, she brings needed depth to our staff and will be invaluable in helping to articulate corporate strategic initiatives and communicate the strengths of our individual businesses.”