Independent PR firm DKC has hired former DreamWorks Animation exec John Singh as VP in the entertainment division’s Los Angeles office. He will report directly to Joe Quenqua, director of DKC’s entertainment practice. In addition, Christine Sun, who was manager of national publicity for Lionsgate, joins the firm’s New York office entertainment division. DKC’s clients include The Dr. Oz Show, History, PBS, Marvel, Sirius Satellite Radio and Univision as well as numerous clients from corporate America.

In his previous role, Signh was responsible for the PR strategy and global rollout of DWA’s expansive slate of Netflix original TV series. Prior to DWA, as the owner and principal of J2 Communications, he provided consultation services to Disney, Paramount, FremantleMedia, Blumhouse Productions and Flixster/Rotten Tomatoes. Prior to that, he was the director of entertainment publicity at Lucasfilm, where he led PR strategies for such projects as Star Wars: Episode III Revenge Of The Sith, Indiana Jones And The Kingdom Of The Crystal Skull and the theatrical and series releases of Star Wars: The Clone Wars.

He has also served in communication roles at both Fandango and Disney, and began his career as a daily newspaper reporter in Oregon, Texas, Pennsylvania and Florida.

“John brings a wealth of experience to our rapidly expanding entertainment practice,” said Sean Cassidy, president of DKC, in making the announcement. “His extensive experience across film, television and digital content perfectly suits the needs of our client roster, whether it is a company, property or individual directly in the entertainment space or consumer-facing brand looking to use entertainment as a marketing platform.”

Sun worked on Summit Entertainment campaigns including The Divergent Series, The Twilight Saga: Breaking Dawn – Part 2, The Perks Of Being A Wallflower and Red 2, among others.

Over the past year, DKC has provided senior-level counsel and created targeted consumer campaigns for titles and major brands in the entertainment space including Disney, HBO, Netflix, Crackle, Starz, the Audience, The National Board of Review, Focus Features, Broad Green Pictures, Fandango, Relativity Media and The Weinstein Company, among others.