The 2016 presidential campaign’s new It Guy, Donald Trump, is cutting quite a swath across the TV news landscape since announcing this morning that he finally has thrown his hat in the ring after teasing the press with the idea since way back in 1987.
Among Trump’s scheduled appearances, CNN’s Jake Tapper announced this morning that he’d snagged The Donald for his second at-bat as host of his network’s Sunday Beltway show, State Of The Union, this Sunday at 9 AM EDT, with a repeat at noon:
Tapper’s debut this past Sunday was a Tale of Two Ratings Outcomes. Featuring Bill Clinton as his guest, Tapper clocked just 381,000 viewers in his show’s 9 AM unveiling, of whom 62,000 fell into the news demo. That was down 11% and 57%, respectively, compared with same day last year. In the time slot, the State Of The Union debut edged MSNBC’s Up With Steve Kornacki (312,000) and HLN’s Weekend Express (319,000) in overall crowd but not in the demo (85,000 and 106,000, respectively). And FNC’s Fox & Friends Sunday edition crushed them all, logging 1.05 million viewers, with 248,000 in the news demo.
But State Of The Union‘s noon repeat was a different story. The program jumped to 581,000 viewers, making it the day’s second-highest-rated CNN telecast, behind only the primetime telecast of Anthony Bourdain’s Parts Unknown (602,000 at 9 PM). Ditto the demo, where Tapper averaged 120,000 viewers ages 25-54, behind Bourdain’s 281,000.