davidA pair of veteran publicists have joined Integrated PR’s West Coast team. David Lust and Maggi L. Simpson bring decades of experience to IPR’s Beverly Hills HQ, with Lust most recently serving as a VP at Rogers & Cowan and Simpson working as in-house or indie publicist for companies including Sony Pictures Entertainment and Paramount Pictures. “The addition of David and Maggi tomaggi the core team at our West Coast offices expands Integrated PR’s ability to accelerate our clients’ careers, implement award campaigns and provide all elements of a strategic press campaign for individuals, production companies, television series and films all under one single banner,” company founder Monique Moss said.

Lust co-founded Patricola/Lust Public Relations after stints with Dale Olsen, Wolf-Kasteler and ID PR. Focused on film, Simpson also has done publicity for Focus Features, Summit Entertainment and other companies.