Eli Roth’s first directorial effort in eight years, the long-awaited Green Inferno, will finally see a release date on September 25 thanks to Blumhouse Productions label BH Tilt, Universal Pictures and High Top Releasing. The Green Inferno will bow on approximately 1,000 screens. Green Inferno was originally set to bow on September 5 last year via Open Road Films. However, the pic was taken off the release schedule because financier Worldview Entertainment balked at ex-CEO Christopher Woodrow’s commitment to provide the P&A.
This is the first big screen opening of its kind for BH Tilt which is dedicated to multi-platform releases. The label is behind the Duplass Brothers’ The Creep Trilogy.
In The Green Inferno, a group of student activists travels to the Amazon to save the rain forest and soon discover that they are not alone, and that no good deed goes unpunished. The pic was almost set to go domestically post-summer last year with trailers going viral online.
Roth’s last feature directorial was 2007’s Hostel Part II which made $35.6M worldwide. His 2003 horror pic Cabin Fever was made on a shoestring budget of $1.5M and grossed $30.6M worldwide. This was followed up with 2006’s Hostel which made $80.6M around the world. Even though it’s been a while since Roth has had a full-length feature film on screen as director, he’s been quite active as a producer: as EP and director on Netflix’s Hemlock Grove series and producing The Last Exorcism franchise. And, of course, he’s been acting: one of his notable turns being in Quentin Tarantino’s Inglourious Basterds. He also helmed the “Nation’s Pride” segment in the film as well as the “Thanksgiving” trailer in Tarantino-Robert Rodriguez’s Grindhouse. Roth’s fright fare has a reputation for scaring up profits.
BH Tilt is dedicated to creating tailored distribution strategies for genre pics while High Top Releasing is a label dedicated to servicing high quality movies using Focus Features’ distribution capabilities. The campaign for the horror pic will be primarily digital geared toward genre fans. This is a similar m.o. that RADiUS employed on its spring horror pic It Follows.
“The Green Inferno is a wild, fun ride that took us deeper into the Amazon than anyone has ever taken a film crew,” said Roth in a statement. “BH Tilt is a forward thinking label that is helping to redefine how genre movies can be released. I want to express my deep gratitude to the fans for their incredible support of this movie and to everyone at Blumhouse and Universal for making sure fans can experience the film in theaters across the country.”
Jason Blum added: “When we launched BH Tilt we said our goal was to be part of the continuing evolution of distribution, whether it is through changing marketing strategies, changing revenue sources or changing windows. We are excited to capitalize on new developments in distribution and marketing to bring Eli’s movie to horror lovers across the country.”
Blumhouse, which specializes in micro-budget genre pics, has a 10-year first-look production agreement with Uni.