Following the success of The Profit, CNBC is reteaming with the show’s producer, Charlie Ebersol, for a new reality series, West Texas Investors Club. It is one of three new unscripted series ordered by the network, along with Blue Collar Millionaires, from SallyAnn Salsano’s 495 Prods. and Make Me a Millionaire Inventor, from All3Media.
The 8-episode West Texas Investors Club, which premieres on August 4, takes place deep in the heart of Texas and centers on self-made multimillionaires Rooster McConaughey and Butch Gilliam, who have been investing in promising entrepreneurs – on their turf and their terms. In what is described as “Shark Tank for real America”, on West Texas Investors Club, Rooster and Butch, along with their close friend and confidante Gil Prather, invite ambitious entrepreneurs from across the country to come down to West Texas and make their case as Rooster and Butch believe in investing in people first, businesses second. The project, from The Ebersol Lanigan Company, stems from an idea Ebersol had a couple of years ago of a show about real investors, guys who “wear boots not suits.” The company’s Jason Henry, who executive produces with Ebersol and Mike Lanigan and Jason Henry, knew of Rooster and made the introduction. Like with The Profit, the project had multiple bidders, but I hear CNBC’s commitment to authenticity sealed the deal.
The eight-episode docu-series Blue Collar Millionaires, which premieres July 15, profiles big personalities who’ve gotten rich by getting their hands dirty. 495 Productions’ Salsano, Joel Zimmer and Pam LaLima executive produce.
The six-episode Make Me a Millionaire Investor, which premieres on August 12, will try to find the best inventions never made. Top engineers scour the country looking for amazing ideas they’re convinced can make big money. They’ll track down the inventors and give them a second chance to bring their ideas and dreams to life. Objective Productions/All3Media is producing, with Stephen Lambert, Eli Holzman, Jimmy Fox and Nick Parnes executive producing.
“In primetime, we have built a distinct brand where business and entrepreneurism take center stage,” said Jim Ackerman, SVP, Primetime Alternative, CNBC. “It’s a great backdrop for storytelling and our continuous growth tells us these programs are resonating with viewers.”