21st Century Fox has tapped company veteran Brian Sullivan, who has been CEO of Sky Deutschland since 2010, as President of Digital for Fox Networks Group. He will oversee strategy in the direct-to-consumer digital video category, tasked with driving growth across FoxNow, FXNow, Fox Sports Go and FNG’s international Fox Play products, among others. He also will work with other senior Fox execs to “help develop a single global commercial platform to further empower the businesses to harness digital opportunities around data, monetization and ad serving.” Sullivan, who had announced in MArch that he was stepping down at Sky Deutschland will start the new gig July 27, he’ll be based in L.A. and report to FNG Chairman and CEO Peter Rice.
“Brian’s track record – which includes leading the turnaround at Sky Deutschland, as well as helping to build BSkyB into one the world’s most successful pay-TV platforms – underscores his constant focus on putting the customer first while embracing new technologies and platforms to deliver the best experience possible,” Rice said. “It is vital that we have a single executive dedicated to these efforts, and Brian is clearly the perfect person to take advantage of the opportunities that lie ahead.”
A Philadelphia native, Sullivan is returning to the U.S. having spent nearly two decades in the European pay TV game. During his tenure as CEO of Sky Deutschland, Germany’s top pay-TV provider has seen its customer base grow by nearly 70%. Before that, he spent 13 years at BSkyB, most recently as Managing Director of BSkyB’s Customer Group.
“This new role not only returns me to my roots in the U.S. but also does so at a time of significant change within the video industry, one which is full of amazing new opportunities,” Sullivan said. “With its strength in content, creativity, and channels, both linear and on demand, I can’t think of a company better poised to benefit from these opportunities than Fox.”