UPDATE with quote from AMPTP: Barbara S. Brogliatti, an entertainment public relations and corporate communications giant who handled some of the most iconic series in TV history, died this morning in her home in Napa Valley, following a battle with cancer. She was 69.
A Los Angeles native who grew up in the San Fernando Valley, Brogliatti, a 1968 UCLA alum, began her long career in the publicity department for CBS television shortly after graduating. After rising through the ranks at CBS, she was tapped by Norman Lear to create and lead public relations for his various enterprises. She spent 11 years with Lear, leaving to head up Corporate Communications, Public Affairs and Investor Relations at Lorimar when Lear sold his companies.
Brogliatti stayed with Lorimar until its purchase by Warner Bros. in 1989, at which point she established her own PR and marketing company, The Brogliatti Company. Among her clients at this time were Norman Lear, Haim Saban, Jean Stapleton, Barbara Walters and DIC Animation. By late 1990 however, she would return to Lorimar as the head of television publicity, promotion and advertising. After Lorimar and Warner Bros. television were merged, she would in 1997 create Warner’s first-ever Worldwide Corporate Communications department, and oversaw corporate communications for the whole studio. She stayed with Warner Bros. for 18 years, ultimately becoming Executive Vice President and Chief Communications Officer for the company. She retired in 2005, moving with her husband to Napa.
Brogliatti worked on public relations and publicity for a number of important TV series, among them All In The Family, Dallas, Full House, Friends, and ER. One highlight of her long career was heading up the promotional efforts for the post-September 11 fundraiser America: A Tribute to Heroes, which pulled in $150 million in donations.
During her career, she also served as chairperson of the MPAA’s anti-piracy pr/education task force, as PR strategist and spokesperson for the Alliance of Motion Picture and Television Producers (AMPTP), and as chief press strategist and spokesperson for the Coalition for the Repeal of the Financial Interest & Syndication Rule.
“Barbara was a uniquely gifted communicator who became a trusted leader and public relations adviser for the AMPTP in labor matters,” the AMPTP said in a statement. “She was asked on many occasions to take charge of the industry’s communications in strike or near-strike situations, in large part because of her ability to forge a consensus among the studios on a communications strategy. There is no doubt that she was one of the best at what she did. We will miss her greatly and offer our heartfelt condolences to her husband, Ray.”
After her retirement she became an active philanthropist, and was involved with teaching, travel and community activities in Napa Valley. Among her post-retirement accomplishments, she offered her services pro bono to several nonprofits, served on the Board of Governors for Chapman University, and was an adjunct professor of communications at Bradley University.