Francisco Lopez-Balboa will have his hands full if privately held Univision is sold or goes public. He was just named CFO of the Spanish-language telecaster, reporting to CEO Randy Falco. Interim CFO Peter Lori will report to Lopez-Balboa as as Deputy CFO as well as EVP Finance and Chief Accounting Officer.

The new CFO knows the industry well. Until recently Lopez-Balboa was Head of Telecom, Media and Technology Investment Grade Financing at Goldman Sachs — one of the banks believed to be helping Univision explore an IPO. He has handled deals and financing arrangements valued at more than $200 billion.

“Over the course of his career, he has played a role in many of the most transformative transactions within our industry and has a deep understanding of our business and the media landscape as a whole,” Falco says. Lopez-Balboa also “shares our vision of building a multiplatform media company and has an acute appreciation for the important role we play in the Hispanic community, our strong positioning among our peers and the distinct value proposition we bring to our clients.”

The company was taken private in 2007, after it was acquired for $12.3 billion by a group of private-equity companies including Saban Capital and Thomas H. Lee Partners.