Lifetime today announced Broad Focus, an initiative aimed at providing women with more opportunities to write, develop, produce and direct content for the network.”Broad Focus is a movement to identify and develop entertainment’s best and up-and-coming creative talent with a specific lens focused on developing content dedicated to the female experience,” the network said in today’s announcement. The initiative’s mission, according to Lifetime, “is to encourage and cultivate women’s talent in media, scout content leaders who are creating the best female-focused stories for television and advocate and raise awareness about the need for more women in influential content making roles throughout the media landscape.”

As part of Broad Focus, Lifetime is partnering with Geena Davis’s inaugural Bentonville Film Festival, which champions women and diversity. The network has signed on as the event’s exclusive cable television partner and will telecast one of the festival’s winning films. The network says it will also choose a winning script from the festival’s script writing contest next year to put in its development pipeline. The fest runs through May 9.