Veteran unscripted TV executive and producer Kate Shepherd has been tapped as EVP of Content at Contend. Shepherd moves to Contend from Shine America where she served as VP of Development, overseeing global format development and acquisitions. She has produced, directed and developed TV series for Fox, Univision, NBC, The CW, ABC, TNT/TBS, BBC, ITV, C4UK.

Contend also named Jon Sneider as Chief Marketing Officer/EVP, Client Partnerships for Contend. In his new position, Sneider will be responsible for marketing, leading all verticals of new business development and overseeing client services. He will also head Contend’s expansion in the Pacific Northwest and will oversee operations in their Seattle based office. Both Shepherd and Sneider will report directly to Steven Amato, founder, CEO and Chief Content Officer of Contend.