The studio co-founded by Robert Simonds and TPG Capital plans to release as many as 15 movies a year beginning in 2016. And while it will distribute its theatrical releases, it says today that Comcast’s Universal Pictures Home Entertainment will market, sell, and distribute discs, electronic sell-through, and VOD — part of a new multi-year deal.

“Universal has one of the most aggressive and inventive home entertainment teams in the industry,” says STX Motion Picture Group Chairman Adam Fogelson — who’s a former chairman of Universal Pictures. “Their philosophy of being platform agnostic and allowing for growth in new and emerging areas of delivery is very exciting.”

Universal Pictures president Peter Levinsohn returned the compliment, calling Simonds “one of the most innovative and accomplished professionals in the film business.” He anticipates “a long and successful collaboration.”

STX recently announced its first four theatrical films: a psychological thriller, The Gift (with Jason Bateman and Rebecca Hall, out July 31); another thriller, Secret In Their Eyes (with Chiwetel Ejiofor, Nicole Kidman and Julia Roberts, out October 23); horror film The Boy  (with Lauren Cohan, out January 22); and action-drama The Free State Of Jones (with Matthew McConaughey, Gugu Mbatha-Raw, and Keri Russell, out March 11).

Today’s announcement is the latest in a series from STX about its plans. Last week it forged a three-year investment deal with China’s largest privately held film firm, Huayi Brothers Media Corp. In January it agreed to funnel its releases to Showtime in the premium TV window. And early last year exhibitors including AMC Theaters, Regal,  Cinemark and Carmike agreed to supply an undisclosed number of screens each year for the venture’s product.