Disney is out today with a new trailer for Star Wars: The Force Awakens, the J.J. Abrams-directed resuscitation of George Lucas’s fabled space franchise. The action in the new teaser certainly looks cutting edge, and there is a sentimental tug when Harrison Ford’s Han Solo shows up alongside Chewbacca. The new film likely will rival Avengers: Age Of Ultron for supremacy in global box office this year, but just how does the new movie, and the way films are globally marketed with an array of spectacle, compare with Fox’s awareness building campaign in 1977?
Take a trip down memory lane, for those of you who were around back then, when it was clear we were going to see something unprecedented. And then decide whether they were better at telling and selling stories back then, or if today’s penchant for rapid-fire teaser trailers has taken old marketing techniques to warp speed:
The original Star Wars trailer:
And Abrams’ trailer: