It will consist of eight series of romantic drama stories for today’s modern and tech-savvy woman, said Rob Sharenow, EVP and General Manager of Lifetime. The eight six-minute webisodes will take viewers on journeys full of passion and excitement that can be discreetly enjoyed on phones and tablets, according to Lifetime. The episodes will be told from a woman’s point of view, in close-camera form, drawing the viewer deeper into the intimacy and romance of each story.
The concept comes from Guy Shalem (Lovespring International, Betty White’s Off Their Rockers), who will lead a team of creative storytellers for each series on the platform. Propagate Content is producing, with Shalem, Howard T. Owens and David McKillip exec producing.
“The romance-fiction world is increasingly going digital,” said Sharenow. “By introducing Fall Into Me, we are giving the genre’s loyal community of fans a fresh take on short stories of passion and seduction they can watch at their leisure or on the go and share among their social circles within the digital space.”