Icon Film Distribution and FrightFest, the UK’s leading horror film fest, have signed an exclusive partnership that will see Icon release FrightFest-curated films The selected titles will be offered across multiple platforms via Icon’s existing digital partners, including Sky, iTunes and Amazon. Icon and FrightFest, which boasts an engaged and enthusiastic fan base, will work together across marketing, PR and social media. The deal was negotiated by Zak Brilliant, Head of Theatrical, and Sophie Wong, TV and Digital Sales Manager, for Icon, and Greg Day and Ian Rattray, Directors of FrightFest.
Icon has already launched several titles at FrightFest, including The Guest, Babadook and It Follows. This year’s edition runs August 27 – 31.
“In expanding the FrightFest brand we are opening up new audiences for horror and fantasy, a genre which already has a clear, devoted and almost fanatical fan base. With Icon as our partner and using their distribution channels, we are looking forward to talking to producers and sales companies about how FrightFest can get their films to more film fans,” commented FrightFest co-director Paul McEvoy.
Previously owned by Mel Gibson and, separately, Len Blavatnik, Icon relaunched in the UK last year with backing from Jerome Booth’s New Sparta, aiming to distribute up to a dozen mid-level titles a year in the UK such as It Follows and J.C. Chandor’s A Most Violent Year.