Jonah Minton, an early member of the executive team at Fullscreen, has left the online-video giant for DigiTour Media, where he will be chief revenue officer. DigiTour is perhaps the best-known company creating live events for fans of YouTube and Vine stars, creating gatherings in the United States, Canada and England that it says drew more than 100,000 attendees last year.
Minton will oversee the company’s revenue-growth stretegy. He was SVP and head of sales for Fullscreen, which was acquired late last year by Otter Media, the joint venture of AT&T and Chernin Media.
“We’re thrilled to welcome Jonah to the Digi team,” said DigiTour CEO Meridith Valiando Rojas. “His experience makes him intimately familiar with our young audience and we will rely on his guidance as we continue to grow.”
Minton previously held sales, business development and content roles at Ustream, MySpace and NBC Digital Entertainment.
“DigiTour is pioneering the rapidly evolving intersection between live events and digital media for the teen youth market and I am very excited to join the team and help the company on its path to exponential growth,” Minton said.
DigiTour backers include Ryan Seacrest, Ben Silverman, Guy Oseary, Machinima Chairman Allen DeBevoise and Advance Publications, the parent company of Condé Nast.