The Digital Cinema Distribution Coalition announced a new live-streaming technology that will make it possible for theater owners to simultaneously book video from four different programs, two of them live streams, to an unlimited number of screens in their facilities.

The coalition – which was founded by Warner Bros., Universal, Regal Entertainment, Cinemark and AMC Theaters – will unveil the new capabilities of the KenCast ‘catch server’ at CinemaCon this week in Las Vegas. The server is able to stream live content from two high-def-quality streams onto as many screens as the theater wants. The server can also simultaneously stream two more pre-recorded programs, making it possible to book up to four events simulataneously.

The DCDC has contracts with about two-thirds of all U.S. theaters screens, some 24,000 at more than 2,000 theaters. DCDC and its main distribution partner Deluxe-EchoStar will be demonstrating the systems in the company’s suite at Caesar’s Palace during the week of CinemaCon.

“This sets the stage for a pervasive global technology standard and enhanced consumer experience, with the potential for a huge North American footprint and a significant replication of the model worldwide,” said DCDC CEO Randy Blotky. “Our new live-streaming technology represents the latest innovation since our launch 18 months ago as the first true cross-industry initiative.”