CNN’s unveiling of Weed 3: The Marijuana Revolution, and the new CNN Original Series High Profits each debuted as the No. 1 program in cable news in its timeslot last night, both in the news demo and also, not surprisingly, among 18-34 year olds, based on fast national data from Nielsen.
At 9 PM, Sanjay Gupta’s Weed 3 averaged 299,000 news demo viewers, besting combined Fox News Channel (188,000) and MSNBC (98,000), early stats suggest. In the younger viewers, CNN logged 80,000 viewers, beating MSNBC’s 63,000, and FNC’s 28,000. In overall audience, Weed 3 clocked 744,000 viewers.
Compared to the prior four Sundays, CNN was up the most in cable news in the hour in the news demo – up 32% compared to FNC’s 29% and MSNBC’s negative 41%.
At 10 PM, the first episode of CNN’s new eight part docu-series High Profits, about a couple with a plan to franchise marijuana retailing, debuted at No. 1 across cable news last night. That includes an average of 284,000 viewers in the news demo, beating FNC’s 205,000 by 39% and MSNBC’s 115,000 by 147%. Among younger viewers, High Profits (132,000) outperformed the combined delivery of Fox News Channel (9,000) and MSNBC (68,000).
Compared to the prior four Sundays, High Profits jumped 64% in the news demo. Of the 18 CNN Original Series season premieres to-date, High Profits was is the network’s second highest-rated among 18-34 year olds, behind the Season 1 launch of Somebody’s Gotta Do It.
Meanwhile, at 8 PM Sunday night, FNC’s Legends & Lies logged 1.517 million viewers and 274,000 news-demo viewers. That’s up compared to previous week’s unveiling in the timeslot, when it logged 1.032 million viewers aged 2 and older, and 103,000 news demo viewers.