Disney’s live-action fairy tale Cinderella will cross the $400 million worldwide mark today, thanks to Kenneth Branagh’s directorial enchantment and the studio’s domestic and international marketing and distribution prowess. With a solid $396.2M through Sunday, the studio will be fueled by the fact that today is a holiday in many markets around the world and kids are off on school break in several territories, so she will step easily into that $400M glass slipper.
Along with such films as 2010’s Alice In Wonderland and last year’s Maleficent, Cinderella‘s success also proves that, yet again, live-action versions of fairy tales are being well-accepted by audiences around the globe. Maleficent grossed $758.4M worldwide. Alice In Wonderland was a $1B juggernaut for the studio.
Disney is well set moving forward with live-action versions of The Jungle Book (being directed by Iron Man and Iron Man 2 helmer Jon Favreau) and The Beauty And The Beast which will star Emma Watson, Luke Evans and Josh Gad in their coffers. There has also been buzz about a live-action Winnie the Pooh in development and then we have the already announced Tim Burton-directed live action version of the beloved Dumbo and then a live-action take on Mulan. How fun it must be for the Disney production crew to go through its library and figure out new lives for many of its beloved animated properties.
Cinderella opened to $67.8M last month and ended up ranking as the third-highest March opening weekend for the studio after Alice In Wonderland ($116.1M) and Oz The Great And Powerful ($79.1M).