EXCLUSIVE: Bloomberg TV will begin streaming online this month on Pluto TV under a new partnership, making Pluto the first “over-the-top” online-video provider to offer the business news cable channel for free. It’s a big win for the year-old Pluto TV site, which aggregates a broad array of linear and on-demand video channels. It also opens a new audience for Bloomberg.

Pluto TV mobile app“Distributing cable networks through Pluto TV makes total sense given our linear TV-like experience,” said Pluto TV Tom Ryan. “Bringing Bloomberg TV to our platform is a win/win.”

Pluto’s service plays on apps for  iOS and Android mobile devices, and connected TVs with Amazon and Android streaming devices. Bloomberg reaches 310 million homes worldwide through a variety of providers.