Unlike last week, there was no NCCA Tournament on primetime last night, and weekend usage was down 8% from last week heading into Passover and Easter. Still, there was a lot of action on the TV court, though nearly all of it downward. One of the few exceptions was the finale of NBC’s limited series The Slap (0.7/2) at 10 PM. The dramatic results of the eight-episode run are one thing, but in terms of ratings, the end of The Slap was even with results from last week among adults 18-49.
Moved around the Thursday schedule when fellow freshman Allegiance was pulled early last month, The Slap never really found traction despite its big-name cast and heavy promotion. As an example, last night’s finale was not only last in its time slot but also down 36% from its February 12 debut. Then again, fellow 10 PMers American Crime (1.1/2) on ABC and CBS’ Elementary (1.2/4) saw double-digit drops themselves, with the former stumbling 15% from its March 27 airing and the latter down 14% from its previous original March 12.
CBS won the night with a 1.9/7 rating and 8.91 million viewers, but its modernized Sherlock Holmes wasn’t the only offering to take a hit Thursday. While easily the top-rated and most-watched show of the night (13.35 million), The Big Bang Theory (3.2/13) had some holiday blues with a hard 27% fall from its previous original March 12. That’s a season low for the blockbuster comedy in preliminary numbers, though BBT often sees an adjustment in final ratings, so expect a chance of a change. With that start to the night, fellow comedies The Odd Couple (1.9/7) and Mom (2.0/6) were down 24% and 9%, respectively, from their last new shows before the NCCA took over CBS’ Thursday nights two weeks ago.
NBC actually saw the lone leap upwards Thursday. Dateline: The Real Blacklist (1.3/5) had a double-digit jump of 30% in the demo from last week. Up 5% from last week in total viewership, the 6.5 million who watched the 8 PM show delivered the network its highest audience in the slot since the 7.4 million who watched My Name Is Earl and the Kate & Kim premiere on October 9, 2008. With that lead-in, The Blacklist (1.6/5) remained even with last week’s demo result, which marked a series low for the James Spader-starrer.
The second week of the return of Bones from its long winter break saw the drama down 15% on Fox. Lead-out Backstrom tumbled 11% from its March 27 episode.
Fast nationals were not kind to either Grey’s Anatomy (1.8/7) or Scandal (2.1/7), with one hitting a series low and the other a season low. The former took an 18% dive, while the latter dipped 9%, though Scandal commonly sees adjustments in later numbers.