CBS’s daytime show The Talk will host the unveiling of nominees in key categories of the 42nd annual Daytime Emmy Awards on Tuesday at 2 PM ET. The nominations unveiling episode of The Talk will then be repeated at 8 PM and 11 PM that day on Pop network, the network in which CBS is partnered with Lionsgate.
All of which makes perfect sense, given that Pop is going to air the Daytime Emmy Awards live on Sunday, April 26 at 8 PM ET/5 PM PT.
But wait — there’s more! CBS Corp’s Entertainment Tonight will follow the announcement with reaction from nominees, and analysis of the trophy show’s “big races,” and CBS News’ morning program, CBS This Morning will recap the noms in its 8 AM hour on April 1. And, of course, The Talk, which previously has been nominated for a Daytime Emmy in the past, is expected to be among the contenders.
Today’s news is all part of a push to exhume the Daytime Emmy Awards broadcast. Earlier this month, the National Academy of Television Arts & Sciences announced the 24-year-old franchise was returning to TV, via a multi-year deal between NATAS and Pop (formerly TVGN and TV Guide Network). After decades as a staple on broadcast TV, the Daytime Emmy Awards fell into a ratings slump – coinciding with the end of Susan Lucci’s non-winning streak – and migrated to CW, followed by two consecutive off-brand airings on HLN, then dropped off TV completely last year when it was distributed online only.
As part of the new Pop deal, the Daytime Creative Arts Emmy Awards gala will take place two days before the broadcast, April 24 at the Universal Hilton in Los Angeles. This marks the first time the Daytime Emmys have been held in April (they have taken place in May or June). The goal was to make all daytime players more easily available to attend while the shows are still in production. The Daytime Emmys also are making a debut in a new home — stage 16 of Warner Bros. Studios. Michael Levitt, who originated the TV Land Awards, is executive producing.