Spike TV’s logo and tagline have gotten a makeover. The network unveiled the new network identifiers today at its upfront in New York. The network says its new tagline “Spike: The Ones to Watch” reflects Spike’s strategic shift to a general entertainment network, “delivering compelling original entertainment with an edge and a distinctive point of view,” adding, “It speaks to the network’s bold personalities and a brand pushing the boundaries of the unexpected.”

The new logo is featured in the image above.