Seinfeld is looking to follow in the footsteps of former Must See TV companion Friends with a rich SVOD deal. Sony Pictures TV, which is distributing Jerry Seinfeld and Larry David’s classic sitcom, has taken the show’s 180 episodes to streaming services. The company is expected to evaluate the bids in the network couple of weeks. The pending streaming deal for Seinfeld, first reported by WSJ, is expected to bring in hundreds of millions of dollars in addition to the tens of millions a year the company still collects from the series’ syndication run, now in its fifth cycle.
As evidenced by the Netflix deal for Friends, the new digital services bring yet another revenue stream to what already has been arguably the most lucrative property on television, a hugely successful multi-camera sitcom that ran from 1989-98 on NBC.