Rod Perth has extended his contact as president and CEO of NATPE//Content First through February 2016, NATPE Board Chairman Jordan Levin said today. At that time he will join the non-profit’s Board of Directors and will help in the choice of a successor and continue to manage the business throughout the transition.

“These actions we are taking reflect the culmination of a multi-year turnaround effort made possible by all of the success we’ve achieved during Rod’s watch,” said Levin. “The very positive responses to our market/conferences in Miami and other year-round activities are a testimonial to his efforts and that of our entire NATPE staff. We will be conducting a search for a new executive who will work closely with Rod, culminating in the hand off next February following our 2016 market and conference.”

“Under his leadership, Rod has greatly increased NATPE’s visibility and return to relevance by increasing industry participation across all sectors and platforms,” added Levin. Now that he has succeeded in his mission, we can move to the next phase of the transition by positioning this organization for the future with must-attend events in both the U.S. and internationally. For all of the various constituencies that depend on NATPE’s stability and continued growth, I am excited to see Rod remain in a senior leadership position for at least the next three years.”

Commenting on the transition, Perth said, “It’s been a whirlwind three years and I am proud that, along with the teamwork of this great staff and an energized board, we have successfully repositioned NATPE with a strategy that is broad and inclusive, and one that reflects the dynamic changes that are having a profound impact on our business. Given my family priorities, I recently began discussing with the board how I could make an orderly transition from day-to-day duties, and this contract extension will encourage a thoughtful transition to new leadership. I look forward to continuing to work closely with NATPE’s Board, Executive Committee and staff, and assisting in identifying and mentoring the future leader of the organization.”

NATPE’s annual Market and Conference will be held at the Fontainebleau Resort, Miami Beach, January 19-21, 2016.