Refinery29, an independent fashion and style website moving into programming, has hired producer Brandi-Ann Milbradt to spearhead its effort to generate original video content. She will report to Amy Emmerich, EVP of Programming. The programming will be written by, for and about fierce women. “We are thrilled to have Brandi-Ann join our team at Refinery29,” Emmerich said. “With her extensive producing experience, wealth of relationships, and keen eye for great material, her ‘content ninja’ skills are an asset as we build our slate of scripted projects.”

Milbradt produced the IFC series The Festival and The Business and the indie films Hatley High, Who Is KK Downey and This Movie Is Broken. She will continue as exec producer alongside Darren Aronofsky and Ari Handel on an HBO series based on author Margaret Atwood’s bestselling book trilogy Maddaddam.