David Robert Mitchell’s cult horror film It Follows, which saw a whopping 1,005% surge this weekend at the box office after going from 32 to 1,218 theaters, is upping its count to 1,655 this Friday.
The expansion couldn’t be happening at a more perfect time as spring break is in full swing: Per Rentrak, 78% of K-12 schools and 37% colleges are off on Good Friday with Easter Monday seeing 48% K-12 off and 12% colleges out.
It Follows, which bowed at last year’s Cannes Film Festival Critics’ Week sidebar came screaming out of the gate during its opening frame of March 13-15, charting a hearty opening per theater average of $40K in its first weekend across four New York and Los Angeles venues (or $160K).
The second weekend for It Follows got even better as it went to 32 hubs, making $345K, and a $10,777 PTA. Distrib Radius-TWC and Dimension Films saw the potential, put off the VOD/DVD release to later this year instead of going with theatrical, and busted past 1,000 engagements in the film’s third weekend for a FSS of $3.8M. Total domestic cume through yesterday stands at $4.5M.
One of the best-reviewed films of the year with a 95% Rotten Tomatoes score, It Follows tells the story of 19-year old Jay (Maika Monroe) who after an innocent sexual encounter, is haunted by nightmarish vision. It’s as though someone or something — is following her.
Monroe has been a driving force behind the film’s promotion, spreading the good word  to her Twitter (12K), Instagram (12K) and Facebook (19K) followers, and making appearances at screenings for the film.

We had some fun😜💸 @OpieandJimmy

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