Open Road Films and Sony Pictures scored one of the highest-profile and largest deals of the Sundance Film Festival this year when they won a bidding battle for Rick Famuyiwa’s Dope. The deal is worth $7 million in minimum guarantee, with a $15 million P&A. Open Road releases domestically, and Sony releases internationally, and the pic is due out June 19. Here’s the first look at their efforts to get the word out about the indie, about three Los Angeles high school buddies whose obsession with punk rock and 1990s hip-hop culture make them easy pickings for the jocks and gangbangers in their tough neighborhood.

Shameik Moore stars and was quickly scooped up by ICM Partners after the movie played in Park City. Tony Revolori and Zoe Kravitz co-star. Forest Whitaker produced, Pharrell Williams executive produced and Sean Combs co-executive produced. Check it out.