The three promotions to EVP suggest that CEO Brian Roberts wants to give his colleagues in the deal-making trenches a vote of confidence no matter what happens with the company’s planned $45 billion acquisition of Time Warner Cable — awaiting approval by the FCC and Justice Department. He gave the new titles to Chief Communications Officer D’Arcy Rudnay, General Counsel Arthur Block, and Chief Accounting Officer Lawrence Salva.

Rudnay, who joined the company in 2003, is the first woman to become a corporate EVP title at the pay TV, broadband, news, and entertainment giant. She’ll report Roberts and the company’s chief image strategist EVP David Cohen. “D’Arcy has led us through game changing acquisitions, industry-shaping technological innovations and some of the most important milestones in our company’s history,” Roberts says. “She is a trusted partner to me and to the entire senior executive team, and we are fortunate to have her counsel, talent and passion as we look ahead to an exciting future.”

Block is a 26-year Comcast vet who oversaw legal matters through a parade of acquisitions of companies including AT&T Broadband and NBCUniversal. He’ll report to Cohen.

And Salva has helped to make sure that all the numbers add up — and comply with SEC rules — since he arrived at Comcast in 2000. He’ll report to CFO Michael Angelakis who calls Salva “an integral part of Comcast’s financial success” and “a trusted advisor who is well-respected in our industry and always brings strategic thinking and leadership to his work.”