Mad Men alum Ben Feldman will lead the cast of NBC comedy pilot Superstore, from Universal TV. Written by The Office alum Justin Spitzer and directed by Ruben Fleischer, Superstore is about a group of employees at a big-box store and examines love, friendship and the beauty of everyday moments. It centers on Jonah (Feldman), a boyish college grad who’s never had a job before and wants a taste of the real world. His unwittingly elitist behavior initially alienates him from his floor manager and co-workers\, but his charisma, zest for life,\ and eternal optimism is contagious and endears him to his fellow staffers.

Feldman, repped by UTA, Impression Entertainment and Hansen Jacobson, starred on the NBC comedy series A To Z earlier this season.