Steve Pink, director of the cult Hot Tub Time Machine feature franchise, has been tapped to helm the pilot episode of NBC’s single-camera comedy series Telenovela starring and executive produced by Eva Longoria. Telenovela has a 13-episode straight-to-series order but will shoot a pilot.

Written/executive produced by Chrissy Pietrosh and Jessica Goldstein based on an idea by Longoria, Telenovela stars the Desperate Housewives alumna as the willful but popular diva Ana Maria, star of Latin America’s most beloved telenovela who strives to stay on top in a world where the drama on-camera is nothing compared to the drama off-camera. Jencarlos Canela and Diana Maria Riva co-star. Longoria and Ben Spector executive produce for their UnbeliEVAble banner and Universal TV.

UTA-repped Pink most recently directed the Hot Tub Time Machine sequel, which opens this month. At NBC, he previously helmed a version of Craig Robinson’s comedy series.