Lucinda Hicks has been appointed COO of Endemol Shine UK.  Currently joint MD of group production company Dragonfly, Hicks will work with recently appointed Endemol Shine UK CEO, Richard Johnston and Chairman Lucas Church in supporting the UK-based companies and labels which fall under the newly combined UK operation.

Prior to Dragonfly, Hicks headed up business development centrally at Shine Group identifying potential new partners and acquisitions, and providing strategic support to production companies across the group internationally, in particular within Shine Nordics. In her two years at Dragonfly, first as COO and most recenly as joint MD, Hicks has overseen the group company’s commercial, financial and legal affairs, operations, business development and rights negotiations.

In the new role, Hicks’ brief will focus on the general management and execution of the UK business and its growth, drawing on this experience and reporting to Johnston as CEO.