CBS has named Lisa Ammerman to the newly created position of VP Talent Booking, pulling her in to the corporate side following her stint as Senior Segment Producer for The Late Late Show With Craig Ferguson. Before that she was a casting producer for CBS’ Survivor and The Amazing Race.

In her new role, Ammerman will develop customized publicity opportunities for talent utilizing CBS’ shows and platforms. That includes the late-nighters Late Show With David Letterman and soon-to-be Stephen Colbert’s show, The Late Late Show With James Corden as well as The Talk, Entertainment Tonight and The Insider, and 60 Minutes, CBS This Morning and CBS Sunday Morning.