Gird your loins – you’re going to see a lot more of the Kardashians. NBCUniversal has locked in Kardashians Kim, Kourtney, Khloe, and Jenners Kris, Kendall, and Kylie for three more years on Keeping Up With The Kardashians for its E! network. Reports the deal also includes not just the mothership show but also the various and sundry Kardashian spinoffs, red-carpet hosting appearances, trophy-show fashion post-mortems, etc., and a possible YouTube channel are, according to our sources, “grossly inaccurate”; ditto that $100 mil pricetag being bandied about this morning.

E!’s declining to comment.

Still, it’s safe to say the Kardashians are among the best paid reality brands in TV history – but then, how many reality brands include this much product, the Kardashians being one of the most successful spinner-offers ever.

The deal extension also does not include Bruce Jenner’s upcoming reality series for E! — the reality series E! has yet to confirm – and his participation in the mothership series is not expected to continue after this coming 10th season.