Jukin Media has launched a new video-distribution service that will provide its most popular new clips directly to online publishers. AOL, Yahoo, Complex, Flipps, Frequency, Rare.us and ViralNova have already signed up for the service, the company said.

“Our company has developed a proprietary platform and methodology for identifying and acquiring the best viral video content on the web,” said Lee Essner, Jukin’s President and COO. The new service will use that technology to provide a custom feed to each publisher’s website, providing the fastest-trending viral videos in Jukin’s library for their audiences.

The Culver City-based Jukin buys rights to fast-rising online video clips, then turns around and licenses them to other media companies online and off. The company currently has a library of more than 15,000 clips.

Fox recently ordered another eight episodes of Jukin’s show World’s Funniest Fails, which it produces with dick clark productions. The company runs two YouTube channels with its videos, and licenses clips to a number of networks, including MTV, CNN, ABC and NBC.