He powers up my dormant computer. He lays his long fingers across my smooth keyboard. And then he … he … buys movie tickets.

Fandango logoWhile you process that, we’ll tell you that Fandango said today it sold 29% of the domestic tickets for Fifty Shades Of Grey‘s three-day opening weekend, the largest share for any film in its 15-year history. The adaptation of EL James’ novel also set a number of minor records for the online ticketer, including the most sold on Valentine’s Day and largest percentage of mobile ducats sold on a single day.

There must be some reason so many people opted to buy their Fifty Shades seats online rather than standing in line at the box office. OK, Deadline commenters, tell us why.