Here’s one of the odder, if more enlightened, Broadway promotions we’ve seen: Anyone paying full price for a pair of orchestra or front-mezzanine seats (that’s $278 the pair, for non-premium seating) to the upcoming revival of The Heidi Chronicles, starring Elisabeth Moss, will be offered a one-year membership to the Museum of Modern Art. The fine print: That’s for tickets purchased by February 22, for performances through April 16. Performances begin February 23, with opening night March 19. It’s one membership, worth $85, and if you’re already a member (good for you!) the offer lets you extend your subscription for another year.
Why MoMA? Because the late Wendy Wasserstein’s Pulitzer Prize-winning play is the story of Heidi Holland (Moss), a brilliant, funny art historian and lecturer devoted to giving women artists their due and is somewhat luckless in love, at least with the right people. The Pam MacKinnon-staged production also stars Jason Biggs (Orange Is The New Black, American Pie) and Bryce Pinkham (A Gentleman’s Guide To Love And Murder). It will run at the Music Box Theatre. The producers’ plattoon, led by Jeffrey Richards and Jerry Frankel, Susan Gallin and Mary Lu Roffe, includes Eagle Productions LLC, Stacy Jacobs, LTPS Productions, Gabrielle Palitz, Sally Horchow, Rebecca Gold, Ken Greiner, Grimaldi & WSProductions, Jamie deRoy & friends, Amy Kaissar, Suzanne Friedman, Ed Goldstone, Jessica Genick, and Will Trice.