Starz has promoted Alison Hoffman to EVP of Marketing from her most recent position as SVP of Originals Marketing. In her new role, Hoffman will spearhead all consumer and affiliate marketing for the network. She will continue to lead all facets of marketing strategy and planning for original productions, including show positioning, creative and media strategy and digital marketing. She is based in the company’s Beverly Hills office.

Starz Media logo“I am extremely pleased to announce the well-deserved promotion of Alison Hoffman to Executive Vice President of Marketing,” said Chris Albrecht, CEO of Starz. “Alison has been instrumental in the success of the company’s original programming expansion and building the Starz brand. Alison is a talented marketing executive who brings a wealth of expertise to the position.”

Hoffman joined Starz in 2012 after serving as VP of Creative and Brand Strategy at AMC Networks where she was instrumental in marketing campaigns for hit series such as Mad Men, Breaking Bad and The Walking Dead. During her time at AMC, she helped reposition the network as it transformed from a movie channel to a home for breakthrough original programming.