Cuba-born Telenovela star William Levy is partnering with NASCAR Productions and its Entertainment Marketing division to produce a nonscripted docuseries about Hispanic race car drivers. The series will focus on the challenges the drivers face as they try to make it in NASCAR, the biggest motorsport in America. The NASCAR Logoproject will follow the drivers as they strive to make names for themselves within NASCAR while also trying to make it in America. NASCAR Productions, Levy and Gladys Gonzalez will produce this project. CAA will package the project. The show will be pitched to networks next month.

Levy’s Spanish-language Triunfo Del Amor (Love’s Triumph) was the most watched scripted series on American television. On the film side, Levy appeared in Lionsgate’s Addicted and next will be seen in Universal’s Term Life alongside Vince Vaughn.

“I’m truly thrilled about partnering with NASCAR and I can’t wait to show my fans worldwide this creative endeavor,” said Levy.

NASCAR Productions and the company’s LA-based Entertainment Marketing division are continually working to integrate NASCAR into mainstream pop culture in an effort to expand the sport’s reach to new and more diverse audiences.

“Our goal is to produce original TV, film and digital projects that highlight some of the most compelling stories in NASCAR,” said Zane Stoddard, VP Entertainment Marketing and Content Development at NASCAR. “We are excited about the opportunity to partner with William Levy and his team on a project we believe both sports and nonsports fans alike will enjoy.”

Levy is repped by CAA, John Carrabino Management and attorneys Howard Fishman and Ryan Nord.